This morning I was cut off in traffic by a guy driving a company truck for a pest control service.  I won’t say who, because it’s not relevant and God forbid they, or someone they know, actually read my blog.  He was driving like an idiot and I wasn’t the only person he cut off in the short time I watched him.  I’m sure there wasn’t a big pest emergency that he had to get to (END OF DAYS! LOCUSTS!!).  The guy drove like a jerk and one would assume he is a jerk in real life.  Needless to say, I won’t be using that company for my pest control needs.  Why?  Because he represents that company and my first impression was terrible.

Radio is not a vocation-it’s a lifestyle.  Embrace that you are always expected to be “on”.  At the grocery store, little league games, eating out, etc.  You represent your personal brand, the stations and the company.  You also have a responsibility to everyone around you.  Your actions are a direct reflection of everything we do as a group.  This power is a blessing and a curse.  None of us ever complain when our “star” helps to open doors and allows us to experience something that we would never normally experience on our own.  It also means we can’t be an overly aggressive jerk to the waiter at the restaurant when we are given bad service.   Waiters are consumers too.

Take pride in what you do.  Show that pride and not your ass. 

In short-don’t be a jerk.  People don’t hire Jerks to kill their pests…nor would they listen to them on the air.